Crafts can be divided into sculpture crafts, metal crafts, lacquer crafts, flower painting crafts, etc. according to their types. In recent years, there have been more and more collectors of handicrafts such as antiques, calligraphy and painting, and vases in China.

Industry insiders predict that more than 20% of high-income individuals in China have a habit of collecting and can use more than 1% of their assets for art collection. Assuming that 50% of the total national savings of 16 trillion yuan belong to the high-income class, this means theoretically that at least 80 billion yuan can be used for art every year.

Since joining the WTO, China's handicraft industry has made significant progress, but it has also exposed many urgent problems to be solved, such as product similarity, counterfeiting becoming prevalent, and a lack of design innovation ability. Personalization is a common direction for the development of the handicraft industry.

Crafts are one of the most personalized industries, and without individual differences, the industry will find it difficult to survive. However, due to the generally small scale of enterprises in the handicraft industry, short-sighted behavior of following the trend and imitating is not uncommon, greatly stifling the innovation passion of some enterprises.

For the sustained and healthy development of the enterprise itself and the industry, handicraft enterprises should strengthen their design innovation capabilities, strengthen division of labor and cooperation, and produce unique personalized products.